Why do so many people watch others play video games on Twitch? Because the fans don’t look much different from the celebrities. They all play the same games. In a world of muscle-clad athletes and beautiful pop stars, on Twitch all that matters are your skills and your wits.
Be funny or fast on the trigger, and you can be famous, too. It’s aspirational. That lets viewers identify with the stars they tune into, and that emotional connection keeps them coming back to cheer, laugh and commiserate. It’s more fun to rally around your peers than someone you could never be. And that loyalty helped Twitch get acquired by Amazontoday for $970 million.
A teen alone in their room might feel they’re as likely to become a sorcerer or starship pilot as to end up like LeBron James, Serena Williams or Michael Phelps. It’s all fantasy, so why…
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